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North Face: From A Simple To A Well Know Company

North Face is just a simple retail store in the neighborhood on San Francisco, California way back in the year 1966, owned by Douglas Tompkins and Kenneth Klopp. The name of the company was chosen base on the northern part of the mountain in the northern hemisphere which is generally the most difficult part to climb.

Around 1980s the company launches its new line of products such as ski apparel's and other outdoor equipment like back packs designed for mountaineers, tents and sleeping bags.

During late 1990s and early 2000s together with the rise of popularity of wilderness chic, the company became a well-known brand selling clothes and equipments for extreme outdoor activities like mountain climbing, hiking, biking, trekking, skiing and snowboarding. The company's popularity then became known not just in San Francisco but to other neighboring countries as well with customers ranging from youth to college students.

As years pass by north face established a name in the market as a well known manufacturer of high quality clothes and equipments for outdoor sports that encourages athletes to go beyond their limits in exploring different extreme sports. Because of this reason athletes nowadays look for a company's brand in choosing their sports gear and regarded them as one of the reliable brands highly recommended for use in any sports events. Their brand logos found in every major sport which speaks how far they have gone through from what it started as a simple retail store.

As of today north face is presently based in San Leandro, California near its sibling company the JanSports who happens to be the worlds largest backpack makers who happens to be the sole manufacturer of small backpacks in the United States and to other contents like Europe and Asia. The company was owned by VF Corporation which also owns well known brands like Lee, Wrangler and Vans who are presently one of the well known manufacturers of good quality of clothes.

Now the company already has more than 43 retail stores in different areas of the United State but that number of retail stores are just located in the US there are still other retail stores outside United States as well.

Even though the company is already popular in the market, they didn't just stop there, with the introduction of internet technology offering convenience to its subscribers; the company found it as a good marketing strategy and a good opportunity of expanding their businesses and become known to the whole world. The company introduces its first ever online shops in Sweden and Europe offering their customers easy way of purchasing their products.

Until now the company maintains its strong associations with the outdoor community through its sponsored athlete program to ensure that they would keep their profile as a reliable and well established retail store for outdoor activities worldwide and taking part on major outdoor activities like the recently concluded event in Ultra Trail Du Mont Blacn in which Lizzy Hawker bag the championship trophy.